Reduced fetal movement campaign targets mums-to-be in Shropshire and Telford & Wrekin

11 February 2019 11:29am

The Local Maternity Service (LMS) in Shropshire and Telford & Wrekin has launched a campaign to raise awareness of the importance of pregnant women being more aware of their unborn baby’s movements. 

Fiona Ellis, Programme Manager for Shropshire and Telford & Wrekin LMS, said: “The aim of our campaign is to encourage women to monitor their baby’s movements and know what to do if they are worried. Feeling your baby move is a sign they are well, so it is really important if you notice your baby isn’t moving as much as usual or there has been a change in the movement patterns that you call 01952 565948/01952 565712 immediately.”

The campaign is based on materials designed and localised for Shropshire and Telford & Wrekin by Tommy’s, a charity who fund research into miscarriage, stillbirth, and premature birth and provide pregnancy health information to parents.

A four week facebook campaign targeting women aged 18-45 with key messages has been launched and information leaflets will be given directly to women during their maternity care appointments. As well as this, a range of posters and banners have been produced which will be displayed in community areas across the local area.

Expectant mothers can find out more about the campaign and the importance of monitoring their baby’s movements at

Anyone who is concerned about their baby’s movements can call 01952 565948/01952 565712 any time of the day or night.

Additional information

The LMS was set up in response to NHS England’s ‘Better Births’ report which sets out a vision for safer, more personalised maternity care that reflects women’s choices and offers continuing joined-up care. 

NHS organisations, Healthwatch, and local councils, are working together as a Local Maternity System (LMS) to design and implement improvements in maternity and neonatal services.